Every holiday season, there's the Naughty List, the Nice List and the I Don't Know You Like That List. Gift giving is stressful enough. So we created a series of videos for California Lottery showing how lotto scratchers can go from stocking stuffer to stress-free savior.
We filmed and edited this project entirely in-house. Besides casting, we completed this campaign on-site where I directed in Quantasy's studio in DTLA.
ECD: Will Campbell
DIRECTOR/WRITER: Matt Neylon
PRODUCER/WRITER: Carlos Aguilar, Trenton Foon
DP: Bishop Rouse
EXECUTIVE PRODUCER: Evan Rodner