As a mercenary in the ongoing Chicken Wars, my team and I launched a decisive campaign for the Allied Hardee's-Carl's Jr. powers. We announced their latest advancement—Hot Honey—with semi-trippy ads for their fully drippy sauce.
We partnered with [adult swim] and made a meal with SFW adults toys.
On top of TVC, we produced radio spots, social posts, we also made some cool collateral
AGENCY: 72andSunny
CD: Chris Colliton & Kevin Weir
SENIOR CREATIVES: Andrew Barrett & Daniel Edelman
CREATIVES: Ashley Crouch, Matt Neylon, Chase Johnson
PRODUCER: Morgan Edstrom
SENIOR PROJECT MANAGER: Kenny Lehmann