Lionsgate and Kevin Hart created the streaming network Laugh Out Loud. To promote the launch, my team and I created a few sketches. It became Writers' Room and turned into its own series.
It's garnered over 3M views, bringing fans to the platform and converting millions of subscribers to the network and YouTube channel in the first year.
SCRIPTS - CUT FOR TIME
You can label this project a one-time-promo-turned-recurring-sketch-series. No matter what you call it, I was stoked to be a part of this series as head writer. We produced a slew, here are a few that didn't make it to production, but are worth sharing.
Well after launch, I also worked with my team at Quantasy on the show's social and email marketing campaigns as well as develop creative campaigns and content programming for the platform.