Products. TV shows + game shows. Segment titles. Evergreen content. Campaigns. Below are select examples of my brand/identity/naming projects that are live and not blocked by NDAs.
QUIBI
Prior to launch, I helped Quibi named their shows, among other copy and branding tasks. Here below are the shows that went live.
PULSO NEWS
Pulso News by Telemundo is a daily newscast catering to the English-speaking Latinx market, where a proudly bicultural host and a series of Latinx contributors portray the community's diversity, bringing issues that matter to light.
LAST NIGHT'S LATE NIGHT
LNLN by EW brings you an ultra-fast recap of the top clips from late night with host Heather Gardner.
CLOSE UP
Close Up is your daily five minutes of fame. It delivers celeb and entertainment news, gives scoops on your favorite stars that you know and (maybe) love from E! News.
ROLLING WITH STEVE HARVEY
Rolling shows Steve Harvey in action, unscripted, during commercial breaks. The cameras are still rolling, and he isn't holding back.
THE WEAKLY
Shit had me weak! The Weakly is a quick digest of the week's standup comedy from LOL.
THE CODE
A game show repping different area codes and testing contenders' knowledge.
SAN DIEGO CAKE CO
I didn't name the company, but I developed all branding, naming & collateral--including menu items--with my partner Luke Fehribach.
COLD CUTS
Cold As Balls is the wildly popular show where Kevin Hart interviews athletes in ice baths. Cold Cuts are the cut-down highlights from those interviews.
DJ DRIPPY
We made a song for a new sandwich from Carl's Jr./Hardee's. We worked with session artists and a production company to bring the thing to life. But we needed an artist name. Enter DJ Drippy. Close runner up: DJ Meat Sweats.