Nobody's perfect. Wite-Out doesn't just fix your mistakes. It's there remind you that your mistakes are OK and whatever. (Just kidding, it just fixes your mistakes... nobody's perfect.)
For the people that make those really stupid mistakes, we created a bigger bottle and paint roller applicator.
SportsCenter's Not Top 10 / Wite-Out partnership. The weekly segment features hilarious sports fails. The perfect arena for Wite-Out to own mistakes even further.
VCU Brandcenter student project
Art Director: Josh Gherghel