Emotion is in. We turned a routine model-year spot into Acura's first anthemic digital campaign for multicultural millennials... written by a multicultural millennial.
Haven't you heard? Emotion is in now. All that other luxury nonsense is out.
Director's Cut 0:60
This project was one that was particularly satisfying to see go live. Working on it since inception of concept to launch (and all the curveballs in between), this campaign was a labor of love for 1.5 years. A lot of revisions and audibles.
AGENCY: Quantasy + Muse
PRODUCTION COMPANY: Caviar
ECD: Will Campbell
COPYWRITER: Matt Neylon
EXECUTIVE PRODUCER: Vanessa MacAdam
DIRECTOR: Jordan Bahat
PRODUCER: Mike Sarkissian