We turned a routine model-year spot into Acura's first anthemic digital campaign for multicultural millennials... written by a multicultural millennial.
Haven't you heard? Emotion is in now. All that other luxury nonsense is out.
This project was one that was particularly satisfying to see go live. From inception of concept to launch (and all the curveballs in between), this campaign was a labor of love for 1.5 years.
AGENCY: Quantasy + Muse
PRODUCTION COMPANY: Caviar
DIRECTOR: Jordan Bahat
DP: Edu Grau
ECD: Will Campbell
COPYWRITER: Matt Neylon
EXECUTIVE PRODUCER: Vanessa MacAdam
PRODUCER: Mike Sarkissian
ACCOUNT MANAGERS: Hurshini Lee, Guy Campbell
VO: Michael B. Jordan