Emotion is in. We turned a routine model-year spot into Acura's first anthemic digital campaign for multicultural millennials... written by a multicultural millennial.
Haven't you heard? Emotion is in now. All that other luxury nonsense is out.
This project was one that was particularly satisfying to see go live. Working on it since inception of concept to launch (and all the curveballs in between), this campaign was a labor of love for 1.5 years. A lot of revisions and audibles.
AGENCY: Quantasy + Muse
PRODUCTION COMPANY: Caviar
ECD: Will Campbell
ASSOCIATE CREATIVE DIRECTOR/WRITER: Matt Neylon
EXECUTIVE PRODUCER: Vanessa MacAdam
DIRECTOR: Jordan Bahat
PRODUCER: Mike Sarkissian