We revamped a routine model-year spot into Acura's first anthemic digital campaign for a multicultural millennial audience... written by a multicultural millennial.
Haven't you heard? Emotion is in. All that other luxury nonsense is out. It sounds smooth when you hear Michael B. Jordan say it. Watch and listen for yourself.
AGENCIES: Quantasy, Muse
PRODUCTION COMPANY: Caviar
DIRECTOR: Jordan Bahat
DP: Edu Grau
ECD: Will Campbell
COPYWRITER: Matthew Neylon
EXECUTIVE PRODUCER: Vanessa MacAdam
PRODUCER: Mike Sarkissian
ACCOUNT MANAGERS: Hurshini Lee, Guy Campbell
VO: Michael B. Jordan