Emotion is in. We turned a routine model-year spot into Acura's first anthemic digital campaign for multicultural millennials... written by a multicultural millennial. 

Haven't you heard? Emotion is in now. All that other luxury nonsense is out. 
Director's Cut 0:60
This project was one that was particularly satisfying to see go live. From inception of concept to launch (and all the curveballs in between), this campaign was a labor of love for 1.5 years. 
Broadcast 0:60
0:30
0:15 Mark
This guy was incredible to work with. Mark Samuel showed up and gave us an Oscar-worthy performance from audition to wrap.
Digital Pre-Roll
Details
Taking Control
Limitless
AGENCY: Quantasy + Muse 
PRODUCTION COMPANY: Caviar 
DIRECTOR: Jordan Bahat 
DP: Edu Grau
ECD: Will Campbell 
COPYWRITER: Matt Neylon 
EXECUTIVE PRODUCER: Vanessa MacAdam 
PRODUCER: Mike Sarkissian 
VO: Michael B. Jordan

ALL THE WAY UP