We turned a routine model-year spot into Acura's first anthemic digital campaign for multicultural millennials... written by a multicultural millennial. 
Haven't you heard? Emotion is in now. All that other luxury nonsense is out. 

Director's Cut :60

This project was one that was particularly satisfying to see go live. From inception of concept to launch (and all the curveballs in between), this campaign was a labor of love for 1.5 years. 
AGENCY: Quantasy + Muse
PRODUCTION COMPANY: Caviar
DIRECTOR: Jordan Bahat
DP: Edu Grau
ECD: Will Campbell
COPYWRITER: Matt Neylon
EXECUTIVE PRODUCER: Vanessa MacAdam
PRODUCER: Mike Sarkissian
ACCOUNT MANAGERS: Hurshini Lee, Guy Campbell
VO: Michael B. Jordan

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