Emotion is in. We took a routine model-year spot and evolved that ask into a national brand campaign for Acura. Haven't you heard? Emotion is in now. All that other luxury nonsense is out.
This project was one that was particularly satisfying to see go live. Working on it since inception of concept to launch (and all the curveballs in between), this campaign was a labor of love for 1.5 years. A lot of revisions and audibles.
ECD: Will Campbell
Executive Producer: Vanessa MacAdam
Production Company: Caviar
Director: Jordan Bahat
Producer: Mike Sarkissian