Kevin Hart and Lionsgate teamed up to create Laugh Out Loud Network, a platform and hub to reach a new generation of comedy fans. To promote the launch, my team and I created a few sketches. It grew into 'Writers' Room', a recurring branded series with a rotating cast of comedians.
It's garnered over 5 million views (3 million in year 1) bringing as many subscribers to the platform.
Script cut for time
I served as lead writer for the series, and would occasionally collaborate with friends and other talented writers. Countless scripts were scrapped, and runners-up were "cut for time". Below are the ones I wish to this day got produced.
After launch, we sustained engagement campaigns across social, email, and content partnerships.
AGENCY: Quantasy
DIRECTOR: Chris Osbrink
EDITOR: Brian Swanson
PRODUCTION COMPANY: Studio 71
ECD: Will Campbell
WRITER: Matthew Neylon
BRAND DIRECTOR: David Rodriguez
On set with Kevin Hart and company.