Taglines. Products. TV shows + game shows. Segment titles. Evergreen content. Campaigns. Below are select examples of my brand/identity/naming projects.
Before we officially made "Opt Outside" the tagline for REI, I worked with my in-house team to establish "All Out" as the tagline and creative platform for the co-op.
Quibi: Before it's swift death, I was tasked to name some of Quibi's slate of new short-form shows.
Last Night's Late Night by EW brought you an ultra-fast recap of the top clips from late night with host Heather Gardner.
Pulso News by Telemundo was a daily newscast for the English-speaking Latinx audience, where a proudly bicultural host and series of Latinx contributors portrayed the community's diversity, bringing topics to light that matter.
Rolling shows Steve Harvey in action—unscripted—delivering off-the-cuff monologues to his live studio audience during commercial breaks. The cameras are still rolling, and he isn't holding back.
"Shit had me weak!" The Weakly is a quick digest of the week's standup comedy from LOL.
The Code was a game show repping different area codes and testing contenders' knowledge.
I developed all branding, naming and collateral—including menu items—for the San Diego Cake Co. with my partner Luke Fehribach.
We made a song for a new sandwich from Carl's Jr. and Hardee's. We worked with session artists and a production company to bring it to life. But we needed an artist name. Enter DJ Drippy. Close runner-up: DJ Meat Sweats.
April Fool's Day prank post from Busch Light.