My crew at 72andSunny teamed up with REI to re-launch their co-op membership with a brand narrative. All while sharing the message that Better Is Out There.
The 2022 re-launch
We made a lot out of our footage. Several scripts and cutdowns for three separate mini-campaigns.
"A day in the light" cutdowns
"The wave" cutdowns
"Journey on" cutdowns
Audio ads
A day in the light :30
Community's in our nature :30
It starts with one :30
AGENCY: 72andSunny
PRODUCTION COMPANY: Farm League
DIRECTOR: Janssen Powers
DP: Olan Collardy
CREATIVE DIRECTOR: Alyssa Georg
DESIGNER: Ashley Crouch, Pablo Velez
COPYWRITER: Matthew Neylon
