Brought to you by cringeworthy brand partnerships. We made Kanye West the official brand ambassador for Westin Hotels. So naturally, @kanyewestinhotels is Kanye West in hotels for Westin. Bringing #brandloyalty and #brandloyalty together in one account. #ad
@KWIH is a parody account my friend and brand strategist Greg Donnelly and I created. We collectively sat in too many real-life meetings that green-lit forced social brand partnerships. We needed an outlet. I Photoshopped and video edited. We both wrote, we all giggled. You can check out the IG presence, where we actually had a streetwear brand approach us to do a collaboration.
