Every holiday season, there's the Naughty List, the Nice List and the I Don't Know You Like That List. Gift giving is stressful enough, so we created a series of videos for California Lottery showing how lotto scratchers can go from stocking stuffer to stress-free savior.
We filmed and edited this project entirely in-house. Besides casting, we completed this campaign on-site where I co-wrote and directed in Quantasy's studio in DTLA.
AGENCY: Quantasy
ECD: Will Campbell
DIRECTOR/WRITER: Matthew Neylon
PRODUCER/COPYWRITER: Carlos Aguilar, Trenton Foon
DP: Bishop Rouse
EXECUTIVE PRODUCER: Evan Rodner