1 in 3 Americans don't live in areas with accessible green spaces. REI's entire mission stands on helping everyone get outside, so the co-op created a foundation that my team named, branded and launched from the ground up. All with one goal: to get people outside in 5 (minutes or less).
AGENCY: REI
PRODUCTION COMPANY: Wondercamp
DIRECTOR: Alex Broadstock
CREATIVE DIRECTOR: Jonathan Springer
ART DIRECTOR: Todd Durkee
SENIOR COPYWRITER: Matthew Neylon
Short film produced in collaboration with Co-op Studios and Wondercamp.