As a mercenary in the ongoing Chicken Wars, my team and I launched a decisive campaign for the Allied Hardee's-Carl's Jr. powers. We announced their latest advancement — Hot Honey — with semi-trippy ads for their fully drippy sauce.
On top of TVC spots, we produced radio spots, social posts and some cool collateral with Adult Swim.
AGENCY: 72andSunny
CREATIVE DIRECTOR: Chris Colliton, Kevin Weir
SENIOR CREATIVES: Andrew Barrett, Daniel Edelman
CREATIVES: Ashley Crouch, Matthew Neylon, Chase Johnson
PRODUCER: Morgan Edstrom
SENIOR PROJECT MANAGER: Kenny Lehmmann