Outdoor adventures with them start with a gift from REI.
We showed what giving holiday gifts would look like in reverse... starting with the gift in use out there... to the gift exchange... until the initial moment they found it at REI.
AGENCY: REI
DIRECTOR: Matt Gamlin
DP: Joey Schusler
CREATIVE DIRECTOR: Jonathan Springer
ACD: Ryan Meline
ART DIRECTOR: Angie Tomson
SENIOR DESIGNER: Mo Gilbert
SENIOR COPYWRITER: Matthew Neylon