It's backpacking season! Time to prep and plan. We're talking to the ounce shavers and gram weenies on the never-ending dirtbag pursuit of dialing in their backpacking kit. And we're calling them by their trail name.
In addition to the ultralight serious, we're holding the door open to educate the ultralight curious. Because when anyone packs less, trips go farther, faster, higher... and find a whole lot more.
:10 videos for social—IG Reels & YT Shorts
AGENCY: REI
DIRECTOR: Kody Kohlman
DP: Joey Schusler
CREATIVE DIRECTOR: Jonathan Springer
ACD: Ryan Meline
ART DIRECTOR: Angie Tomson
SENIOR DESIGNER: Mo Gilbert
SENIOR COPYWRITER: Matthew Neylon